L’Oréal Brandstorm is an annual international competition that challenges students to develop innovative solutions for L’Oréal brands. In this competition, two peers and I were tasked with creating a groundbreaking concept that merged men’s beauty with the gaming industry.

Through extensive research, we asked ourselves: What is a common challenge all gamers face? This led us to uncover an overlooked issue— the impact of blue light on skin. Recognizing this gap, we developed a conceptual product designed to protect the skin from blue light exposure. called BluBlock. To maximize its reach, we crafted a strategic marketing campaign in collaboration with Fortnite, leveraging the game’s massive audience to promote skincare awareness among gamers.