Chicago Summer Olympics 2036 Mock Rebrand

Chicago is known for its rich history, diverse culture, and iconic architecture. In this campaign, I was influenced by Chicago’s dynamic and diverse energy that fills the city. I wanted to reflect Chicago’s iconic “windy city” reference while keeping it bold and colorful, fit for the Olympics. This is achieved through an expanded campaign with physical and digital advertisements, collectible tickets, and environmental spaces.

The graphic element of swirls is not only representative of the city’s known tagline but the flowy nature of the city. My goal for the components of this campaign is to feel alive and have a sense of dancing/movement.