Mattel Fang Club Brand Refresh

Mattel’s Fang Club Membership gives Monster High collectors access to member-exclusive items, enjoy early access for some public sales, go deep behind the scenes, as well as vote on new creations.

With this refresh, I created a new logo for their membership utilizing their style for their graphics, yet creating a new icon. This refresh also includes a member-exclusive package that each new member would receive once subscribing. This box features member-exclusive merch along, a custom doll, and an encyclopedia manual highlighting the brand’s Skullector Dolls. All of these items arrive in the exclusively made box.